How to make short-form that actually gets watched
Practical playbooks for the videos founders actually need — Reels, TikToks, Shorts, demos and launch videos — plus how OpenNolan makes each one for you.
The mechanics of a Reel, a TikTok, a Short or a demo video are different — but they all live or die on the same things: a hook in the first second, fast cuts, captions on mute, and proof that earns the claim.
Each guide below walks the real process step by step, then shows how OpenNolan's AI agent does it for you on a Mac — so you can learn the playbook and skip the editing grind.
How to make Instagram Reels
Specs, hooks, trending audio, captions and a real playbook — plus how OpenNolan builds the whole Reel for you.
Read more →How to make TikToks
The native-feel TikTok playbook: hook, trending sounds, pacing, captions, and a cadence you can keep.
Read more →How to make YouTube Shorts
Specs, hooks, captions, and the loop — the real Shorts playbook for founders who'd rather ship product.
Read more →Product demo video
Show the product doing the thing — and cut everything that isn't that.
Read more →Product launch video
Turn a launch into a reel people watch — hook, proof, pacing, captions.
Read more →Talking head video
The format founders use most — and how to make it hold attention past the first second.
Read more →How to add captions to a video
Burned-in vs soft captions, mobile styling, and timing — plus how OpenNolan writes and syncs captions for you automatically.
Read more →